Sony Dvd Movie Writer! Blockbuster, Inc., features a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they are able to; but they can only do it in Blockbuster stores.
The move, announced yesterday, is part of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company containing tried repeatedly to halt Internet-based rival Netflix from enroaching on its share of the market, has seemed to be fighting a losing battle. As consumers gone after renting movies through the Internet and achieving them delivered in the mail, Blockbuster was expected to close many of its brick-and-mortar stores. However, even its online rental branch, that was meant to accept Netflix without treatment turf, never became as big and profitable as the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster will likely be setting up kiosks in a very select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players produced by Archos. The catch, naturally, is always that consumers must not only own an Archos-manufacturerd portable movie player, and can also still ought to drive to some physical Blockbuster location.
This seems counter-intuitive when compared to Blockbuster's main rival, Netflix. Netflix allows consumers to search a show library online, request a show, and have it delivered to their door (often with the next day). Blockbuster's move can be hardly revolutionary when compared to initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies may be searched, rented and watched during first minutes just by using a wireless Internet connection as well as the Apple TV hardware connected to their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies happen to be offering video at will for years.
With such competition, it really is hard to discover why consumers will wish to drive to some neighborhood Blockbuster in order to download a movie onto a motion picture player that they can have to buy independently.
One way Blockbuster might make this plan more productive is if they opened up the movie download kiosks to more portable movie players than Archos-manufactured devices. One can suppose a kiosk than enable you to plug your iPod into and download a show immediately may have potential. At the same time, Apple has long offered the service through iTunes from the comfort of your house computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving on their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously has a long way to go to beat Netflix in the movie rental business.
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